Research + News

How Millennials Could Upend Wall Street and Corporate America

BrookingsIn a paper for the Brookings Institution, researchers Morley Winograd and Michael Hais “outline the cultural force of the Millennial generation on the economy as Millennials increasingly dominate the nation’s workplaces and permeate its corporate culture.”

Here are the key Millennial values shaping the future of the American economy:

Interest in daily work being a reflection of and part of larger societal concerns.

Emphasis on corporate social responsibility, ethical causes, and stronger brand loyalty for companies offering solutions to specific social problems.

A greater reverence for the environment, even in the absence of major environmental disaster.

Higher worth placed on experiences over acquisition of material things.

Ability to build communities around shared interests rather than geographical proximity, bridging otherwise disparate group.

Read the full report here.

Download the paper (.pdf) here.