Nov 9, 2022
New Endorsements For College Athletes Resurface An Old Concern: Sex Sells
Female college athletes are making millions thanks to their large social media followings. But some who have fought for equity in women’s sports worry that their brand building is regressive. Read the article here.
Jul 21, 2015
Teenagers and Colleges Are of 2 Minds on the Best Recruitment Strategies
Admissions officials, though embracing various communication strategies, including the high-tech, sometimes have difficulty recruiting prospective students who have very different perspectives. Read the article here.
Jan 27, 2015
How College Students Connect (or Don’t) with Brands
Peer opinion influences college students’ purchases more than advertising. Read the article here.