Research + News | Topic: Marketing

New Endorsements For College Athletes Resurface An Old Concern: Sex Sells

Female college athletes are making millions thanks to their large social media followings. But some who have fought for equity in women’s sports worry that their brand building is regressive. Read the article here.

Teenagers and Colleges Are of 2 Minds on the Best Recruitment Strategies

Admissions officials, though embracing various communication strategies, including the high-tech, sometimes have difficulty recruiting prospective students who have very different perspectives. Read the article here.

How College Students Connect (or Don’t) with Brands

Peer opinion influences college students’ purchases more than advertising. Read the article here.