Research + News | Topic: Social Networking

College Students Still Spend Most Social Time with Facebook

No, Facebook still isn’t dead among young people. Read the article here.

Social Media and Poor Academic Performance

A study published in the journal, Emerging Adult, found freshmen “women were spending nearly 12 hours a day texting, using the Internet for social media networking, or listening to music and watching videos. Researchers found much of this high use of media was associated with lower grade point averages (GPAs) and other negative academic outcomes.”

Read the full report here.

Does College Play a Role in Media Consumption?

According to the most recent Nielsen Cross-Platform Report, the 18-24 year-old consumer demographic consumes media where it can, when it can. Nearly half the viewers in this demo grab their smartphones at least once per day while watching TV, topping any other group. This group also spends the most time watching video on the Internet—almost an hour-and-a-half each week. Consumption differs, however, within the 18-24 demo itself, and the variations are predicated on consumer lifestyle, education and living situation.

Read the full report here.

Children, Teens and Entertainment Media: The View From The Classroom

Common Sense Media conducted a national survey of teachers about the role of entertainment media in students’ academic and social development.

Key Finding 1: “Many teachers think their students’ use of entertainment media has hurt their academic performance.”

Key Finding 2: “Among teachers who say their students’ academic skills have been hurt by entertainment media use, the media most often cited as problematic are texting, social networking, video games, and television, depending on the students’ age.”

Key Finding 3: “The biggest problem area teachers see in terms of their students’ skills is in writing.”

Read more “key findings” here.

Download full report (.pdf) here.

Facebook by the Numbers: Infographic

Facebook is the world’s largest social network with more than 800 million users, but did you know that more than 250 million photos are uploaded every single day? Or that the average American spends seven hours and 46 minutes browsing his or her friends’ profiles per month?

Read about and view the Infographic here.