Research + News | Topic: Economy

Back-to-School Spending Trends

Based on annual surveys, the combined total to be spent on K-12 and college is predicted to reach $75.8 billion. That’s a sizable 11% increase from last year’s $68 billion, and represents the highest forecast since 2012.

Read the article here.

Kids Spending More On Back-To-College Gear; Tech, Clothing, Dorm Decor Top Categories

A new report from Deloitte says college bound kids are eager to up their own investment in everything from chic sheets to new smartphones.

Read the article here.

Backgrounds and Beliefs of College Freshmen

For five decades, researchers at the University of California at Los Angeles have surveyed the nation’s incoming freshmen to learn more about their backgrounds, views, and expectations.

See the most recent results here.

How Millennials Could Upend Wall Street and Corporate America

BrookingsIn a paper for the Brookings Institution, researchers Morley Winograd and Michael Hais “outline the cultural force of the Millennial generation on the economy as Millennials increasingly dominate the nation’s workplaces and permeate its corporate culture.”

Here are the key Millennial values shaping the future of the American economy:

Interest in daily work being a reflection of and part of larger societal concerns.

Emphasis on corporate social responsibility, ethical causes, and stronger brand loyalty for companies offering solutions to specific social problems.

A greater reverence for the environment, even in the absence of major environmental disaster.

Higher worth placed on experiences over acquisition of material things.

Ability to build communities around shared interests rather than geographical proximity, bridging otherwise disparate group.

Read the full report here.

Download the paper (.pdf) here.