Research + News

University Of Alabama Sorority Rush Has Taken Over TikTok. Users Can’t Look Away.

Many of the videos, which in the last week have flooded the feeds of TikTok users across the country, show potential new members — or PNMs, as they are called in the sorority and fraternity community — showing off their outfits for themed events and naming the brand or store each item comes from. Other videos show behind the scenes of how they get ready for the events and, in some cases, attending them. Read the article here.